Bizrate uses the logos of the retailers who participate in the Bizrate Customer Feedback & Ratings program. The retailer logo increases consumer confidence, and therefore response rate, to the Bizrate surveys. So be sure that your most up-to-date logos are in our system today! Logo upload is easy.

How logos are used in the Bizrate survey process

Bizrate^® uses two of each retailers’ logos in the survey process and on our websites. Logo usage with respect to the surveys is free. A small logo is used on the survey invitations (free) and on our site in the comparison shopping search engine results.; and a bigger logo for the surveys and on our sites.

Uploading your logos

Please see the screen shot below for the specifications for the logos. To upload the logos:

1. Login at merchant.shopzilla.com.
2. Click on the “Account Management” tab.
3. Click on “Logo Manager” to get to the screen below.
4. Click on “Submit/Edit Logos” to upload.

It may take 48 hours for your logo to be reviewed and approved or rejected. If it is rejected, then you will receive an email notice. Rejection typically happens is the image is outside of the required parameters.

The MID (merchant identification number) is unique to each account. We track all activity and survey responses by MID. This is the number that must be correctly put into the survey codes.

Login at merchant.shopzilla.com to obtain your MID. If do not recall your password, then click on the “Forgotten Password” link and you will be able to gain access through an email verification process.

The MID will be on the bottom left of the home page post login. In this example, the MID is 170739. Do not use this number, but rather the one associated with your account.

One of the biggest benefits of joining the Bizrate Network is the ability to benchmark your standard survey data against others in your space! Over 5,000 retailers are part of the Bizrate Network annually, offering ample opportunity to see how your scores measure up against one of our standard benchmarks (listed below). You can also purchase a custom benchmark of retailers in our Network that you designate. Standard benchmark data is included in our free BizAdvisor report and in AccuRate, or in paid reports such as the Executive Summary Report.

Bizrate Insights has made it easy to start collecting customer feedback from both your Buyers and Non-Buyers. After starting to collect Buyer surveys, retailers can then become Customer Certified. Place the Customer Certified Medal on your site and show customers that you are now rated by Bizrate and value their feedback!

Buyer Survey Code

Begin by implementing our free Buyer survey code, and you will be able to track valuable customer feedback at both stages of the purchase experience – directly after purchase and after order receipt.

If you already have an account with us, you can find the code on our Business Services in three easy steps:

1. Log in to the site.
2. Click on the Customer Feedback & Ratings tab at the top of the page.
3. Click on Buyer (Point-of-Sale) Survey Code.

Copy and paste the code listed on this page onto your order receipt page. A full implementation guide is located here.

If you do not have an account with us, then please complete the easy set-up process, and then follow the instructions above.

Non-Buyer Survey Code

After implementing the Buyer survey, you can also take advantage of our free Non-Buyer survey. Please see the implementation guide for the code and for instructions on how to customize invitation size, invitation location, rotation percentage, and more!

Customer Certified Medal Code

Once you have the Buyer survey implemented, you’ll want your customers to know that you are now being rated by Bizrate. Place the Customer Certified Medal on your site in four easy steps:

1. Log in to Business Services
2. Click on the Customer Feedback & Ratings tab at the top of the page.
3. Click on Certified Medal.
4. Copy and paste the code from that page onto all of the pages of your site on which you want the Medal to appear.