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Bizrate Fun Facts: Have you mastered checkout?
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Connexity’s Insights, powered by Bizrate Finds Little Enthusiasm for Amazon’s Fire Phone

However, Prime Members Take Some Notice

 

Los Angeles (June 24, 2014)Insights, powered by Bizrate, a division of Shopzilla’s new Connexity has surveyed over 4,000 online buyers and found that among those who are not solely Amazon online buyers, there is very little definitive interest in buying its newly introduced Fire smartphone – and what there is, is driven by Prime members. About 10% of consumers think it may be worth investigating – fueled by the phone features that are more common (phone performance, camera,, etc). However the lion’s share of online buyers does not feel moved enough by this new product to push them to get a new phone.

  • Only 24 out of over 4,000 online buyers (0.59%) who responded to questions fielded since the announcement intend to purchase an Amazon Fire phone. Of this 24, 14 are already Prime members.
  • Prime members are significantly more interested in investigating and learning more about the phone than non-members
  • The feature that appealed the most to Prime members interested in learning more about the phone is its integration with other Amazon options, while the phone features that non-members were most interested in relate to performance (speed, battery life, audio clarity)
  • iPhone owners are not only more likely to already be a Prime member (versus other phone owners), but also most interested in the free year of Amazon Prime as a key feature of the phone. Samsung smartphone owners are equally wowed by the phone performance, camera, and integration with other Amazon options as their top picks.

“Fire has initially received lukewarm interest,” says Hayley Silver ‎Vice President, Insights powered by Bizrate at Connexity. “But I expect interest levels to increase, especially among existing Prime members looking to further leverage their Prime membership, as phone service contracts come up for renewal, prompting deeper consideration, and after consumers see more of what Amazon Fire can do.”

Connexity (http://www.connexity.com/) combines three marketing-centric business units of Shopzilla, Inc., Aisle A, the audience activation division that specializes in leveraging the power of shopping data to target advertising for brands and retailers; Bizrate Insights, Shopzilla’s consumer insights and ratings/reviews division; and Connexity’s programmatic media buying platform. Connexity uniquely offers consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale.

 

Shopzilla, Inc. is a leading source for connecting buyers and sellers online. Reaching a global audience of over 50 million shoppers each month through both its destination websites and affiliate network, Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers a month.  Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as B2B businesses including Connexity and the Shopzilla Publisher Program.

 

Methodology: The Insights powered by Bizrate Amazon Fire Phone Announcement Study was conducted via the Bizrate survey platform and offered to online buyers immediately after purchasing from the Bizrate Network of over 5,000 e-commerce retailers in the US and Canada. Data from the Amazon Fire Phone Announcement Study was collected from 4,038 online buyers from June 19th – 23rd, 2014.

Trending holiday gift purchases by category

For the past couple of years, Bizrate Insights has trended gift-buying behavior during the holiday season to surface the peak days (hint: it’s not usually Cyber Monday). Since gift-buying trends vary wildly by category, find the chart that corresponds with your particular business below, compare it to the trend for the Bizrate Insights Network as a whole, and use this Holiday 2013 trending data to plan and strategize for Holiday 2014.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Impact of Target’s Data Breach on Consumer Trust

In the wake of the news that Target’s CEO has stepped down after its data breach over the holidays, Bizrate Insights surveyed online buyers to find out the impact of this breach on shopping behavior, and whether customer opinions were swayed by the resignation.

35% of Target’s customers have changed their shopping behavior post-data breach

74% of online buyers identify themselves as having shopped at Target. In light of the data breach, 22% of these customers now shop at Target less, and another 13% no longer shop at Target at all, illustrating the negative effect the breach has had on Target’s bottom line.  

 

Lack of trust has led to a shift in payment method

Overall, 76% of customers still use a credit or debit card to pay for their order at Target, while 19% have now switched to only paying in cash. Cash-only payment rises to 44% among those who now shop at Target less, compared to just 11% for those who shop the same amount.

 

Target’s CEO’s resignation isn’t swaying public opinion – for now

45% of Target’s customers are not yet aware that the CEO has resigned, and another 30% say the news doesn’t matter to them. The majority of the 25% who have an opinion on the news do think the resignation was the right decision.

 

Overall, 90% say that their Target shopping behavior will not change in light of the resignation news. It remains to be seen whether this pattern will hold once more customers become aware of the news, and what this means for Target in the long term.

About the Study
The Bizrate Insights Target Study was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US and Canada. Data from the Target Study was collected from 7,459 online buyers from March 5th – 11th, 2014.

For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers.

Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 26 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce. Bizrate Insights is used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products.

For more information, please contact:
Hayley Silver
Vice President, Bizrate Insights
Bizrate Insights
12200 W. Olympic Boulevard Suite 300
Los Angeles, California 90064
bizrateinsights@bizrate.com

 

Consumers’ Buying Plans For Mother’s Day

Fun Facts: Opportunity Knocks with Amazon Prime’s Price Hike

Online Consumer Pulse: What Online Shoppers Plan To Do When Faced With Online Sales Tax

by Hayley Silver, Vice President
with Cory Mitchell, Manager

Not paying sales tax has been the catalyst for many an online sale. Why? Because it’s a money saver. Online pure plays, retailers with relatively small store foot prints, and online shoppers reaped HUGE benefits from our tax codes. But courtesy of new government regulations and the imposition of sales tax on most online purchases, times are changing – and 72% of online shoppers intend to change their shopping behavior in response.

Savings Remain Most Important
Keeping costs under control is a big driver for consumers: If forced to pay sales tax for purchases that previously were tax-free, 43% of buyers will put more effort into finding ways to pay less, through coupons and promotions (27%) or comparison shopping engines (16%).

Buyers remain consistent
This isn’t a new trend. Dating back to April-May 2011, online buyers’ were equally concerned with costs—39% of those who didn’t pay tax on their purchase stated that they might shop with a different retailer if tax were charged because “total cost is my primary consideration.” This dropped only marginally to 37% when we asked the same question in May 2013. Furthermore, in both time periods, 37% of all online buyers stated that sales tax was an important factor in their decision of which retailer to purchase from on its own (8%) or as a part of total cost (29%). Not surprisingly, the bigger the purchase, the more likely shoppers are to take notice.

Hope Is Not Lost for Pure Plays
Sales tax and total costs are not most important to all online shoppers. Consistently, 26% of buyers who did not pay sales tax on their purchase did not consider whether or not tax is charged in their decision about where to place their order. A whopping 74% of those who did pay sales tax did not consider abandoning their order due to the sales tax, while 6 in 10 of those who did consider abandonment due to sales tax stated that “factors other than cost were more important in my decision” of which retailer to purchase from. This says something about product quality and assortment, strong on-time delivery, or outstanding customer service – all things that significantly contribute to customer loyalty.

What this means for retailers is that any loyalty accrued by tax-free status will be gone: Shoppers will re-enter the market to explore the option of other retailers. So searching for other drivers of conversion and loyalty will need to be identified, captured and secured.

About the Study
The Bizrate Insights Sales Tax Study was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US and Canada. Data from the Sales Tax Study was collected from 34,022 online buyers from April 21 – May 31, 2011, and from 10,086 online buyers from May 1 – 9, 2013.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers immediately post-transaction. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 26 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce. Bizrate Insights is used by over 40% of Internet Retailer’s Top 500 retailers, as well as thousands of smaller boutiques.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products.

For more information, please contact:
Hayley Silver
Vice President, Bizrate Insights
Bizrate Insights
12200 W. Olympic Boulevard Suite 300
Los Angeles, California 90064
bizrateinsights@bizrate.com

Fun Facts: Social Media & Shopping

Bizrate fun facts: Shopping related activities on Social Media

Bizrate Fun facts: Shopping related activities on Social Media

Online Consumer Pulse: How much is too much for today’s Amazon Prime membership

by Hayley Silver, Vice President
with Cory Mitchell, Manager

In light of Amazon’s news last week that the company is considering a price increase of $20 – $40 for its popular Amazon Prime membership, Bizrate Insights pulsed online buyers to find out “how much is too much”.

Shipping club membership has grown 50% year-over-year
According to Bizrate Insights most recent study of shipping club membership among online buyers, 21% are a member of a shipping club, 96% of which belong to Amazon Prime. This is up from 14% in November 2012.

Prime members are price sensitive
Initial findings, based on 198 Amazon Prime members, were incorporated into an article by Alistair Barr published in USA Today Monday, February 3rd (http://www.usatoday.com/story/tech/2014/02/03/amazon-prime-price-hike-cancel/5183637/).

Continued collection to 858 Amazon Prime members reaffirmed the initial results – 47% of Amazon Prime members believe the current price of $79/year is too high and would not renew at that price point, and an additional 38% would not renew their membership if fees increase by just $10 – $20.

NOTE: Survey respondents are self-identified Amazon Prime members that shop at other online retailers in addition to Amazon.

About the Study
The Bizrate Insights Shipping Club Study was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US and Canada. Data from the Shipping Club Study was collected from 6,471 online buyers from January 31st – February 4th, 2014.

For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers.

Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 26 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce. Bizrate Insights is used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products.

For more information, please contact:
Hayley Silver
Vice President, Bizrate Insights
Bizrate Insights
12200 W. Olympic Boulevard Suite 300
Los Angeles, California 90064
bizrateinsights@bizrate.com

Fun Facts: Top Ways to Increase Repeat Purchases

Bizrate Fun Facts: Top Ways to Increase Repeat Purchases

Bizrate Fun Facts: Top Ways to Increase Repeat Purchases