Get Certified! – The Customer Certified Medal

Becoming Bizrate Customer Certified is one of the most important things a company can do to demonstrate the quality of service customers can expect to receive. Bizrate Customer Certification is unique because it isn’t awarded or granted by Bizrate, but rather by your customers based on their feedback. The Bizrate Customer Certified Medal broadcasts this Certification to visitors to your site.

Standard Medal Size - 125x73 Pixels

Small Medal Size - 112x37 Pixels

This Medal bolsters potential customers’ confidence through the easy-to-read customer certification display, a mouse-over that includes your scores and the Bizrate Smiley Scale (updated daily) and a direct link to your detailed ratings and reviews on, which will also show this Certification. More than just an image on your site, this Medal allows your customers to shop with even greater confidence by quickly viewing your ratings without leaving your site.

The Customer Certified Medal with activated mouse-over:

Customer Certified Medal Mouse-over

The Customer Certified designation on the Customer Ratings page:

Customer Certified Designation on the Store Ratings Summary


Getting started on the road to Certification is easy – your site is automatically considered once you start offering the Bizrate Insights Survey! You can download and post the Bizrate Insights Survey and Bizrate Customer Certified Medal codes at the same time – you do not have to already be Bizrate Customer Certified to do so. When your store is not Bizrate Customer Certified, then the Medal dynamically updates to message that your store is either a Bizrate “Registered Store” (having no current ratings for the last 90 days) or a “Participating Store” (building ratings toward Customer Certification).

Messaging for store not Certified – “Registered Store”or “Participating Store”
Messaging for store not Certified – “Registered Store”or “Participating Store”

The Bizrate Customer Certified Medal is available in two convenient sizes so please feel free to use the size that works best with your site’s design.

The Bizrate Customer Certified Medal Code:

Standard Medal code:

Small Medal code:

Please Note: You must replace [MID] and [MERCHANT_NAME], brackets [] included, with your Bizrate merchantID and company name for the Medal to function properly. You must also leave the href tag as non-secure (http), otherwise the consumer will get a security warning when they click through to read ratings and reviews.

If you do not have a Bizrate merchantID, or forgot this important information, then go to Shopzilla business services for assistance at Once logged in, see the bottom of the home page for your unique merchantID.

The Bizrate Customer Certified Medal code is also available on the Shopzilla Merchant Services Website under the Customer Feedback & Ratings tab.


Bizrate Customer Certification Criteria:

Stores that are Bizrate Customer Certified must meet the following criteria:

1. Receive at least 20 Fulfillment (FF) surveys related to POS surveys from the past 90 days

2. Maintain average scores of at least 6.0 over the prior 90 days in each of the following 5 order fulfillment ratings:

  • Overall Satisfaction
  • Likelihood to Buy Again
  • On-time Delivery
  • Customer Support
  • Product Met Expectations

For more details about the Bizrate Customer Certification please download the information sheet here.


The Bizrate Customer Certified Medal in action!

The Bizrate Customer Certified Medal prominently displayed in the footer of .

The Bizrate Customer Certified Medal in the sidebar of

The Bizrate Customer Certified Medal prominently displayed in the footer of

The Bizrate Customer Certified Medal in the footer of

The Bizrate Customer Certified Medal prominently displayed in the footer of

The Bizrate Customer Certified Medal in the footer of


If you need assistance, then please contact us.


  1. Kathryn says:

    Hi Amenda,

    Thank you for contacting us. I do show that you have gone through the steps of creating your merchant account so the survey code has already been generated for you. To implement the free Buyer Survey code please follow the three steps below:

    1. Log in to
    2. Click on the Customer Feedback & Ratings tab at the top of the page.
    3. Click on Buyer (Point-of-Sale) Survey Code.

    Copy and paste the code listed on this page onto your order receipt or confirmation page.

    For further documentation about getting started with the Buyers’ survey we encourage you to read the following blog posts:

    Thank you,

    Bizrate Insights

  2. We use to be certified a few years back but have since moved to a new software and paused our surveys. This process has lost all our survey results and eventhough had many surveys will high ratings and excellent feedback we no longer see those results posted on the bizrate site. We are currently working on getting listed again as we are still receiving excellent ratings from bizrate surveys. Thnak you for doing a wonderful job!

  3. Amenda says:

    Dear sir or madam,

    How do i submit my request for survey?I am not quite sure where I should paste the survey code in my account?


  4. David Weinrot says:

    We need to do more analysis on this. I actually started looking at this more closely earlier this week (independent of having seen your comment). I will let you when I finish the analysis.

  5. comparisonengines says:

    do you have data on % increase in conversion rate or % increase in AOV after a merhcant becomes certified?