Bizrate Insights Social Media Series Part 3: Leveraging Digital Word of Mouth

This is the third installment of the 3-part Bizrate Insights survey series on Social Media and Shopping.

 

ABSTRACT
Discovering your social “brand champions” (those who evangelize your product via social media outlets) and cultivating social programs targeted towards them will enhance word-of-mouth ROI for your brand.  Making it easy for them to share experiences, products, or purchases is just as or more important than broad-based “like” driven promotions.  Over half of online buyers who participate in social media comment or post about products, brands and retailers and over one in six have purchased something based on a friend’s post.

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Bizrate Insights Social Media Series Part 2: Balancing the “like”

This is the second installment of the three-part Bizrate Insights survey series on Social Media and Shopping.

 

ABSTRACT
Finding the right balance between timely relevant posts vs. too many posts is a key challenge for marketers seeking a social relationship with buyers.  Social media usage is on the rise, as is the number of online buyers who “like” or “follow” retailers.  However, over 3 in 5 online buyers will “unfollow” or “hide” profiles they don’t deem necessary.

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