We hope you like the new design as much as we do! As always, we welcome your feedback at bizrateinsights@bizrate.com.
Newly designed ratings and reviews pages on Bizrate.com
February 11, 2013 By
Bizrate is pleased to announce newly designed ratings and reviews pages on Bizrate.com. We are happy that our ratings pages are important to retailers and our Seller Ratings syndication partners – both of whom wanted more information shared with consumers and a unified experience. In response to this feedback, Bizrate.com is now displaying Point of Sale (POS) comments, as well as more aggregate and individual reviewer POS and Fulfillment ratings.
Online Consumer Pulse Pinterest vs. Facebook: Which Social Sharing Site Wins at Shopping Engagement?
October 15, 2012 By
This is the third in a series of Online Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights.
While Pinterest has established itself as the dominant source for visual inspiration in today’s social scape, questions continue to circle about whether the site can actually generate conversions. As part of its series on Social Image Sharing and Online Shopping, Bizrate Insights continues to delve into how consumers connect with retailers on Pinterest. In this third installment, we compare and contrast Facebook and Pinterest with respect to shopping conversions and product inspiration.
Pinterest is better at inspiring purchases than Facebook
While both Pinterest and Facebook are sites online consumers visit to connect with people who have similar styles and interests, Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery. 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook. Additionally, significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy,” “help keep track of or collect things I like,” and “to keep up with the latest trends on things that I like.”
Pinterest also appears to be the stronger vehicle for brand association. 43% of Pinterest members agree that they use Pinterest to “associate with retailers or brands with which I identify,” compared to just 24% of Facebook users who agree to the same use with Facebook.
Activities with brands & retailers varies by social media platform
A greater percent (55%) of Pinterest users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users that engage retailers or brands on Facebook (48%). But how customers engage differs for each of the two platforms. Pinterest users are more likely to be “Creators”: adding and sharing retailer/brand related content, while Facebook users are more likely to be “Participators”: interacting with promotional activities developed by retailers and brands.
Facebook still dominates in awareness and usage among online consumers
Facebook still significantly surpasses Pinterest in reach. The latest data from September 2012 shows that 63% of online consumers have a Facebook account; only 15% of online consumers have a Pinterest account. That said, awareness of Pinterest among online consumers continues to trend upwards. In August 2012, 46% of online consumers report that they have heard of Pinterest, up from 39% in May and 36% in March.
About the Study
The Bizrate Insights Social Image Sharing and Online Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada. Data from this study was collected from 7,431 online buyers from August 9-August 17, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products. For more information, please contact us.
Presidential Winner Prediction Gap Narrows for Online Consumers After the First Debate
October 5, 2012 By
– Online Buyers still Favor Obama to Win But Romney Gains Ground –
October 4, 2012, Los Angeles—56% of online buyers expect President Obama to win this year’s Presidential Election, according to data collected post-debate by the Bizrate Insights Online Buyer Presidential Election Tracker. Bizrate Insights tracks online buyer consumer sentiment across its network of over 5,200 online retailers. While Mr. Obama has held the lead for online buyers since tracking began on September 25, 2012, that lead disappeared during the morning hours today. Mr. Obama recouped his lead heading into the afternoon, but has dropped from 63% of online buyers believing Obama would be the clear winner on October 3rd to 56% on October 4th (by 2pm PT).
“This Tracker, and other Fun Facts that Bizrate Insights collects along with retailer ratings, helps provide a well-rounded picture of the online buyer,” stated Hayley A. Silver, Vice President of Bizrate Insights. “Additionally, we thought it would be interesting to trend how online buyers, our core segment, relate to the omnipresent Presidential Election scene.”
The Tracker also finds that Baby Boomers and Senior online buyers are the ones driving the loss in confidence for an Obama win. Keep up to the date on what online consumers are predicting for the Presidential election here.
About the Study
The Bizrate Insights Online Buyer Presidential Election Tracker was launched on September 25, 2012. The survey is conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada.
Bizrate Insights welcomes requests for Flash studies such as this one to relate points of interest to the online shopping community.
With over 16 million surveys collected annually from over 5,200 retailers worldwide, Bizrate Insights is the largest source of verified customer-generated seller ratings and reviews in North America, helping both online retailers and consumers make informed decisions. Bizrate Insights’ core solutions are free, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines. Visit www.bizrateinsights.com to learn more about our solutions, used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.
For more information, please contact bizrateinsights@bizrate.com
Bizrate® Insights Names the 2012 Bizrate Circle of Excellence Award Recipients
September 10, 2012 By
Bizrate® Insights Names the 2012 Bizrate Circle of Excellence Award Recipients
– 94 Online Retailers That Consumers Can Depend on to Deliver Top Quality Service –
LOS ANGELES – September 10, 2012– Today, Bizrate Insights, one of the largest sources of consumer-generated reviews of online retailers in the United States, announced the winners of its 13th annual Bizrate Circle of Excellence Award for its North American Retailer Network. The Award recognizes retailers that received outstanding online customer satisfaction ratings throughout a one year period, as rated by their own, verified customers.
The 2012 Bizrate Circle of Excellence Award, a symbol of trust and dedication to the customer, was earned by 94 online retailers, representing the top 1.8% of the Bizrate Insights North American Retailer Network of over 5,200 retailers. Online retailers earning this prestigious Award received significantly higher*customer ratings than the Network average across all seven key satisfaction indicators listed below.
Among the Award winners, 38 retailers received the highest distinction, the Platinum Award, representing 0.7% of the Network. The Bizrate Circle of Excellence Platinum Award is conferred to retailers that achieved winner status plus a score of at least 9.0 out of 10.0 in all seven key satisfaction indicators reviewed for the Award.
Bizrate Circle of Excellence Satisfaction Indicators
| Point of Sale measurement | Post Order Fulfillment measurement |
| Overall Satisfaction | Repurchase Intent |
| Product Selection | Product Met Expectations |
| Ease of Finding What The Customer Is Looking For | On-Time Delivery |
| Customer Support | |
* Based on statistical significance. Customer feedback for the 2012 Award collected August 2011 – July 2012
“Every year, the Bizrate Circle of Excellence continues to be an emblem of the best online retail experience that a consumer can have from retailers both big and small, and across nearly all product categories,” stated Bill Glass, CEO of Shopzilla, Inc., the parent company for both Bizrate and Bizrate Insights. “The Bizrate Circle of Excellence Award boosts consumers’ confidence when shopping online, whether it’s at a well-known retailer or smaller boutique hoping to garner a first order. On average, 37% of shoppers check Bizrate’s ratings and reviews before they buy—by placing the Bizrate Circle of Excellence Award on product pages, shopping carts, and checkout, these award-winning retailers can further boost consumer confidence.”
From a retailers’ perspective, Bizrate’s trust symbols and ratings are an important seal of customer approval. “As an industry leader, we are constantly striving to deliver the best customer experience—in both product selection and customer service, and as a company we are invested in the belief that our customers deserve the best,” remarks Pat Schmidt, VP of Operations for 2012 Bizrate Circle of Excellence Award Winning merchant Footlocker.com, Inc. (the Eastbay and CCS brands are 2012 winners). “Bizrate Insights is a core partner in helping us measure how satisfied customers are with their experiences with us and in helping us respond to evolving customer needs and wants. This win shows that we are delivering on our promises by helping our customers look and feel their best in our high-quality shoes and clothing. We’re excited to use this Bizrate Circle of Excellence Award to build an even bigger base of satisfied shoppers.”
Bizrate Insights congratulates the 2012 winners:
The 2012 Bizrate Circle of Excellence Award recipients (winners are listed alphabetically; Platinum Award recipients denoted with an asterisk)
| 123inkjets | Cyberweld.com | PersonalizationMall.com* |
| 1A Auto* | Dave and Adam’s Card World* | PetGuys.com |
| A Cherry On Top* | DermStore.com | PtouchDirect.com |
| Abacus Private Store* | Discount Contact Lenses* | PureFormulas.com |
| ACLens | DiscountFilters.com* | Pyramyd Air |
| Adagio Teas | Do My Own Pest Control* | Ralph Lauren |
| Aeropostale | Dogfunk | REI |
| American Musical Supply* | Drs. Foster and Smith | Replacements, Ltd. |
| AmericanMuscle.com* | Dungarees.net* | Ringside Collectibles |
| AppliancePartsPros.com* | Eastbay | Rocky Mountain ATV/MC |
| Austin Canoe & Kayak | Easy Appliance Parts | SafetyGlassesUSA.com* |
| B&H Photo* | etrailer.com* | Schneider Saddlery |
| Baby SuperMall* | Fairytale Brownies | ShipMyContacts.com |
| Bath & Body Works* | Ferret.com | SmartPak Equine* |
| BatteryMart.com* | Filters Fast | Smashbox Online |
| Bobbi Brown Cosmetics | FRSport.com* | Sole Provisions |
| Bodybuilding.com* | Jake Wilson | Strings and Beyond |
| Bose* | Jimmy Beans Wool | The Gallery Collection |
| Brooks Sports, Inc. | Jo Malone* | The Hitch Store* |
| Bumble and bumble | Knitting-Warehouse | The Perfume Spot |
| CajunGrocer.com | Latemodel Restoration Supply* | The Spa Depot* |
| Carl’s Golfland | LD Products* | The Vitamin Shoppe |
| CCS | LensDiscounters.com | ThinkGeek |
| CD Universe | LovelySkin | TireBuyer.com |
| Celebrate Express | MardiGrasOutlet.com* | TobaccoGeneral |
| ChristianBook.com* | Metro Medical Online | UGG Australia |
| Clinique | Motorcycle Superstore | Vat19.com |
| Concordia Supply* | Muir Skate* | Vermont Teddy Bear* |
| CondomDepot.com | Music123 | Zappos.com* |
| Crucial.com* | Musician’s Friend | zZounds* |
| Crutchfield* | Origins | |
| Cutlery and More, LLC* | PartSelect.com* |
About Bizrate® Insights:
With over 16 million surveys collected annually from over 5,200 retailers worldwide, Bizrate Insights is the largest source of verified customer-generated seller ratings and reviews in North America, helping both online retailers and consumers make informed decisions. Bizrate Insights’ core solutions are free, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines. Visit www.bizrateinsights.com to learn more about our solutions, used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.
About Shopzilla®, Inc.:
Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, TaDa, PrixMoinsCher, and SparDeinGeld. Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers with its unique portfolio of engaging and informative websites. Reaching a global audience of over 40 million shoppers each month through both its destination websites and affiliate network, Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers. With offices in Los Angeles, San Diego, and London, the company operates sites and business services in the United States, the United Kingdom, France and Germany. Shopzilla, Inc. is owned by Symphony Technology Group (STG).
Online Consumer Pulse: For the smaller shop, Pinterest brings sales
July 17, 2012 By
This is the second in a series of Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights.
In a series of surveys of online buyers, Bizrate Insights is helping the ecommerce community understand how the new group of visual shopping sites can help consumers connect with retailers and the products, lifestyles, or brands that they sell. Our first Consumer Pulse on this topic found that 1 in 4 online consumers recall having made a purchase by directly clicking on an image in a visual image sharing site, validating the promise of these sites as an avenue for retailers to drive product consideration and retail sales. This second installment focuses specifically on the visual shopping site most recognized by respondents, Pinterest, and investigates browsing versus buying behavior.
Browsers favor Home & Garden images while Apparel images drive buying
Categories browsed and categories driving purchases differ. Though the quality of images, great click-through experiences, and sizable followings will make the popularity of each category change over time, currently Clothing & Apparel retailers are leading the pack in driving purchases while Home, Garden & Pool/Spa just edges it out for grabbing the most interest for window shopping.
Pinterest Brings Customers to Etsy and Smaller Boutiques
While the brands and stores that drove purchases from Pinterest were varied, there is currently a distinct trend favoring smaller retailers and individual sellers. Nearly 1 in 5 online shoppers claim that their recent purchase, made after seeing an image on Pinterest, came from Etsy.
Interest in Pinterest continues to grow
In May 2012, 39% of online consumers reported having heard of Pinterest, up from 36% two months earlier. Of those that have heard of Pinterest, 48% have visited and 28% have an account.
42% of Pinterest visitors go to the site once a week or more. Those with accounts tend to visit more frequently than those without accounts; 58% of those with accounts visit once a week or more, versus 18% of those without accounts. The Health & Beauty, Baby Gear, and Flowers, Food, Drinks & Gifts categories have the highest percentages of visitors (>60%) who browse once a week or more. Furthermore, 22% of visitors who have heard of Pinterest but do not have an account intend to open an account within the next six months.
Please download the free PDF report here.
About the Study
The Bizrate Insights Social Image Sharing and Online Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 20,362 online buyers from May 8-May 30, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products.
Online Consumer Pulse: 1 in 4 Online Buyers Like Behavioral Retargeting Ads
July 3, 2012 By
The goal of behavioral retargeting is to recapture potential customers’ attentions and encourage them to complete their purchase on an item or category of items they recently viewed, but how do consumers feel about online advertisements and retargeting- is it liked or frowned upon? Bizrate Insights asks in a recent online consumer pulse.
One in Four Online Consumers Appreciate Retargeting Ads
Most online consumers feel neutral or positive towards online advertisements for products or services they recently looked at elsewhere online. 25% “like it because the ad reminds [them] of what [they] were looking at previously.”
Showing a compelling and relevant product is the most effective at eliciting a call to action; 37% of online consumers clicked on an online advertisement because they “liked the product shown in the ad.” These ads also provide a convenient path to get to a website they intended to visit, with 28% citing that this is the reason that they clicked on an online ad.
Women were slightly more receptive to retargeting ads (26% liked them vs. 23% men) and women are significantly more likely than men to click on ads because it reminds them to revisit the product or the website with the added plus of convenience in getting there.
For more information, please download the free PDF report here.
About the Study
The 2012 Display Advertising Study was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 5,343 online buyers from March 29– April 3, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and abandonment survey and reporting products.
Online Consumer Pulse: For online retailers, online marketplaces provide access to consumers and a “halo of trust”
May 31, 2012 By
Our first Online Consumer Pulse on Marketplaces found that online marketplaces—websites where you can buy from multiple retailers through one shopping cart with one checkout process — are playing a valuable role in connecting consumers with products and retailers in one trusted, convenient location. From a consumer perspective, online marketplaces could one day serve the much coveted “universal shopping cart” ideal.
Marketplaces also provide valuable services to online retailers. By listing in a marketplace, retailers can:
- Connect with and build awareness among new customers;
- Gain customer trust through customers’ existing confidence in the marketplace;
- Gain future direct sales; and
- Enhance the customer shopping experience.
Additionally, the added layer of the marketplace does not detract from the perceived level of customer service, order fulfillment, and support that customers expect from retailers. In fact, it may even improve it.
Marketplaces foster a trusted connection
A well-established online marketplace helps give online consumers the confidence to purchase from an unfamiliar retailer: 67% of online consumers “trust a purchase through a familiar online marketplace even if the retailer selling the item is unfamiliar to [them]”. Furthermore, those familiar with online marketplaces view marketplaces as a trusted mechanism for retailer and product discovery. 79% agree that marketplaces have “introduced them to retailers they would not have found otherwise.”
In addition to the trust halo from the marketplace, ratings influence the confidence consumers have with retailers, particularly if the retailer is lesser known. 88% of online consumers look for ratings and reviews, with 47% of online consumers seeking them only if [they] are not familiar with the retailer and 41% only purchasing if ratings and reviews are present.
Marketplaces may also be an opportunity for retailers to build an incremental amount of longer term relationships with customers through repeat purchases. 11% of online consumers who have purchased from a marketplace cited that they would likely go directly to the same retailer’s site for a future purchase of the same item.
Marketplaces help retailers deliver quality experiences
Most online consumers who have purchased from marketplaces feel that the experience is the same or better than shopping directly on retailers’ websites, furthering the upside to retailers for participating in marketplaces.
| Thinking about hosting a marketplace? |
| There are many pros to this model, starting with the expansion of inventory made available to shoppers without the overhead of storing and shipping it. Offering a strong selection of products is important to customers and exerts a strong influence over customer loyalty as evidenced by correlations of 0.60 and above across the Bizrate Insights network. Furthermore, most online consumers who have shopped through a marketplace have done so repeatedly and often believe that the marketplace enhances their shopping experience. |
For more information, please download the free PDF report here.
About the Study
The 2012 Bizrate Insights/Forrester Research Marketplaces Study was conducted in partnership with Sucharita Mulpuru at Forrester Research. Data was collected via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 11,736 online buyers from March 7– March 18, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and abandonment survey and reporting products.
Online Consumer Pulse: Marketplaces offer consumers greater product availability along with the convenience of a single shopping cart
May 17, 2012 By
Online marketplaces—websites where you can buy from multiple retailers through one shopping cart and one checkout process —have been giving both small and established retailers alike another route to reach customers since the advent of eBay Stores in 2001. Marketplaces have grown since then, with large players such as Amazon, Buy.com, Walmart.com, and Sears.com adopting marketplace strategies to enhance their inventory of products without the inventory overhead. So how do today’s online shoppers feel about marketplaces?
A recent Bizrate Insights/Forrester Research survey finds that online consumers believe that marketplaces are providing them with the opportunity to find and purchase products from a multitude of retailers in one convenient location. Married with trust in the checkout and order fulfillment processes, today’s marketplaces could become the much coveted “universal shopping cart” some shoppers dream about.
One-stop, trusted shopping is the key benefit of a good marketplace
33% of online shoppers have purchased from a marketplace. Most of these shoppers cite an appreciation of the convenience offered by marketplaces and the ability to find items and retailers they may not have otherwise found. However, what is most instrumental is that a well-established marketplace can help give online consumers the confidence to purchase from an unfamiliar retailer.
Ratings and reviews influence purchase decisions from unfamiliar retailers
Supporting the notions of trust and confidence in retailers, most online customers familiar with marketplaces note that ratings and reviews of retailers in the marketplace influence purchase decisions; 88% of this group actively look for ratings as a part of their purchase decision.
Marketplaces add enough value to garner repeat visitation
Of those consumers who had recently made a purchase through a marketplace, nearly 3 in 5 would repurchase through the same marketplace again when considering the purchase of the same item in the future. Only 11% would go directly to the retailer site to purchase and 26% are not sure where they would go next.
For more information, please download the free PDF report here.
About the Survey
The 2012 Bizrate Insights/Forrester Research Marketplaces Survey was conducted in partnership with Sucharita Mulpuru at Forrester Research. Data was collected via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 11,736 online buyers from March 7– March 18, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Online Consumer Pulse: Pinterest is not only for window shopping, over 1 in 4 buy
April 13, 2012 By
This is the first in a series of Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights.
The rise of Pinterest has brought much attention to the growing community of social image sharers, folks who collect and share images from around the web through social image sharing sites. Retailers are searching for how to leverage the new tool for customer acquisition and engagement. Bizrate Insights recently launched a new series of studies investigating how online consumers are shopping through this emerging channel.
Social image sharing sites such as Pinterest are inspiring product consideration and purchases
Over 37% of online consumers have heard of at least one of the most popular social image sharing sites*. Pinterest leads in both awareness and visitation, with 36% aware and 19% visiting. Of those who have visited at least one of the most popular social image sharing sites, over 1 in 4 have made a purchase based off of images found on the site. An additional 37% have found items they have wanted to purchase but did not at that time.
*Social image sharing sites include: Pinterest, Juxtapost, Discoveredd, Fancy, Polyvore.
Next up in our series: Who visits and/or buys more, women or men?
Please email us to make sure you get on our report distribution list for our second installment.
For more information, please download the free PDF report here.
About the Survey
The Bizrate Insights Social Image Sharing and Online Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 3,741 online buyers from March 22– March 26, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Introducing Facebook Product Share
In our latest social shopping study Leveraging Digital Word of Mouth, we learned that 3 in 5 online buyers use social media sites and nearly half of those users have participated in shopping-related activities via social media. With Facebook being the most popular social media site for shopping-related activities, we are proud to unveil Facebook Product Share that allows customers to share their recent purchase directly with their Facebook friends.
Following the submission of a Bizrate Buyer Survey at Point-of-Sale customers are invited to share their recent purchase with friends via their Facebook wall.
The resulting Facebook post includes the product name, image, and a direct link to the corresponding product page on your website. If the order contains more than one product, then the highest priced item is offered for sharing. After accepting the invitation to share, customers also have the option to include a short comment with their posting, set the location of the post, and decide who can see it.
So what does this mean for retailers?
- Enhanced Credibility- The experiences of real customer transactions will help build consumer confidence.
- Word Of Mouth Marketing- Customers will evangelize and advertise your products and store directly to their Facebook friends.
- Brand Awareness- Your brand will be broadcasted in front of your customer’s Facebook friends.
Ready to get started with Product Share? Just follow the steps below to activate Product Share on your account.
- Retrieve your unique survey code from http://merchant.shopzilla.com. See the Customer Feedback & Ratings tab.
- Insert the survey code into the body of the order confirmation page on your website.
- Fill in the appropriate product data values present in the code: Product URL, Product SKU, GTIN and Product Price; ensuring that the product SKU matches the SKUs found in your product listing – and we’ll take care of rest.
We are excited to bring this feature to our Network in an effort to not only create more qualified, educated consumers, but to also assist retailers in building awareness and attracting new customers. For more information, please download the Facebook Product Share data sheet here.
If you have any questions, then please email us and include your Merchant ID (MID) and/or site URL.