Online Buyer Tealium
Bizrate Insights’ Online Buyer Survey Solution generates actionable Insights to improve your website’s performance by understanding your customer’s experience. Retailers are required to place the Tealium JavaScript code on their website to utilize the Bizrate Insights Online Buyer Survey Solution. We partner with Tealium, which allows easy implementation of the Bizrate Insights Online Buyer Survey code. Data collection begins immediately once the survey is live on your website; results can be viewed via the VitalSigns portal in near real-time (streaming soon). – Vitalsigns.bizrate.com
BIZRATE INSIGHTS ONLINE BUYER SURVEY SOLUTION
Add Tags
1. Add Tags
Select “Tags” from the navigation menu and “Add Tag”
2. In the Tag Marketplace
Search for “bizrate” and add the Bizrate Insights Survey Solution.
BIZRATE INSIGHTS ONLINE BUYER SURVEY SOLUTION
Tag Settings
1. Tag Configuration
Name your tag and enter your Merchant ID then click Finish *Your Merchant ID is available by contacting your Client Development Manager*
2. Optional: Load Rules
“Load on All Pages” is selected by default. Your tag will fire anywhere the Tealium snippet is implemented on your website. The Bizrate Insights Online Buyer Survey Solution should be placed on your Order Confirmation/Thank You page.
3. Data Mappings
Select “Add Variable” to map the necessary variables for the Bizrate Insights Online Buyer Survey Solution implementation. The required variables are order_id, email_address, and product_gtin.
4. Add Variable
Locate the name of the variable assigned to the “order id” in your source code and enter the variable name into the “Source” field.
Click “Apply”
Note: UDO Variable is selected by default and recommended by Tealium. You can also select Javascript Variable.
5. Map Your Source Code
Click on Select Destination to map your source code’s variable to the order_id variable that’s used by Tealium & Bizrate Insights.
6. Configure E-Commerce Category
Select the E-Commerce Category and check “Order ID” as the destination. Your configuration should look like the screenshot below. Note: The product_gtin variable is also located in the E-Commerce Category.
7. Repeat Steps 4-6
Map the email_address and product_gtin.
- order_id and product_gtin are available in the E-Commerce Category
- email_address is available in the Standard Category
8. Verify and Apply
Verify that your data mappings look like the screenshot below with the required variables then click Apply
9. Generate Snippet
Locate and select “Save/Publish” to generate the snippet required to publish the Bizrate Insights Online Buyer Survey Solution Tag on your Order Confirmation/Thank You page.
*QA, Dev , and Production environments are available for publishing
10. Title and Notes
Enter a Title and Notes about the tag configuration and select which environment to Publish To
- Then click Code Center to generate the snippet required for the Bizrate Insights Online Buyer
Survey Solution
11. Confirm and Copy
Confirm that Asynchronous is selected under Javascript Type and select and copy the Tealium Script.
*Tealium recommends placing the snippet after the opening <body> tag
12. Optional
You can simplify the Tealium script by only including the required variables that have data mappings. See screenshot below.
13. Paste Snippet
Paste the snippet on your website’s Order Confirmation/Thank You page and confirm the tags are working by using Tealium’s Web Companion tool, available under your profile’s settings.
14. The Bizrate Insights Online Buyer Survey Solution is now ready to use!
Helpful Resources:
Best Practices in Implementing a Data Layer
What is a Data Layer?
Taking Your Test Platform to the Next Level
Bizrate Insights Survey Demo
Advanced Setup
By configuring and including optional code snippets, you generate further actionable Insights to improve your
website’s performance by understanding your customer’s experience. You are encouraged to include all
optional passed-in data. Additional reporting options, which may incur a fee, include:
- Products purchased to analyze and aggregate customer purchasing behavior
- Referring URL tracking to identify all online properties sending your website traffic
- Quick Response to Buyers who wish to be contacted regarding their order
- Customer identification assigned by you including customer ID, order ID, & web analytics ID
Please contact your Client Development Manager for more information.
BASIC SETUP
Site Abandonment Tealium
Bizrate Insights’ Site Abandonment Survey Solution generates actionable Insights to improve your website’s performance by understanding your shopper’s experience. Retailers are required to place the Tealium JavaScript code on their website to utilize the Bizrate Insights Site Abandonment Survey Solution. We partner with Tealium, which allows easy implementation of the Bizrate Insights Site Abandonment Survey code. Data collection begins immediately once the survey is live on your website; results can be viewed via the VitalSigns portal in near real-time. – VitalSigns.bizrate.com
Add the Bizrate Insights Survey Solution Tag
1. Add Tags
Select “Tags” from the navigation menu and “Add Tag”
2. In the Tag Marketplace
Search for “bizrate” and add the Bizrate Insights Survey Solution.
BIZRATE INSIGHTS ONLINE BUYER SURVEY SOLUTION
Tag Settings
1. Tag Configuration
Name your tag and enter your Merchant ID then click Finish *Your Merchant ID is available by contacting your Client Development Manager*
2. Optional: Load Rules
“Load on All Pages” is selected by default. Your tag will fire anywhere the Tealium snippet is implemented on your website. The Bizrate Insights Online Buyer Survey Solution should be placed on your Order Confirmation/Thank You page.
3. Want BI Solutions Only?
If you want the Bizrate Insights Site Abandonment Solution only, skip to step 11.
4. One tag, many advantages
If you want to take advantage of the Bizrate Insights Buyer Solution and Bizrate Insights Site Abandonment Survey Solution with one tag, you must map the necessary variables in step 4. The tag will fire the Buyer Solution when it sees an orderId. If no orderId is present, the tag will fire the Site Abandonment Solution. The tag can be implemented on all pages including the Order Confirmation/Thank You page.
5. Data Mappings
Select “Add Variable” to map the necessary variables for the Bizrate Insights Online Buyer Survey Solution implementation. The required variables are order_id, email_address, and product_gtin.
6. Add Variable
Locate the name of the variable assigned to the “order id” in your source code and enter the variable name into the “Source” field.
Click “Apply”
Note: UDO Variable is selected by default and recommended by Tealium. You can also select Javascript Variable.
7. Map Your Source Code
Click on Select Destination to map your source code’s variable to the order_id variable that’s used by Tealium & Bizrate Insights.
8. Configure E-Commerce Category
Select the E-Commerce Category and check “Order ID” as the destination. Your configuration should look like the screenshot below. Note: The product_gtin variable is also located in the E-Commerce Category.
9. Repeat Steps 4-6
Map the email_address and product_gtin.
- order_id and product_gtin are available in the E-Commerce Category
- email_address is available in the Standard Category
10. Verify and Apply
Verify that your data mappings look like the screenshot below with the required variables then click Apply
11. Generate Snippet
Locate and select “Save/Publish” to generate the snippet required to publish the Bizrate Insights Online Buyer Survey Solution Tag on your website page.
*QA, Dev , and Production environments are available for publishing
12. Select Publish Environment
Enter a Title and Notes about the tag configuration and select which environment to Publish To
- Then click Code Center to generate the snippet required for the Bizrate Insights Survey Solution(s).
13. Confirm that Asynchronous
Confirm that Asynchronous is selected under Javascript Type and select and copy the Tealium Script. *Tealium recommends placing the snippet after the opening <body> tag
14. Optional
You can simplify the Tealium script by only including the required variables that have data mappings. See screenshot below.
15. Paste Snippet
Paste the snippet on pages where you want the Bizrate Insights Survey Solution(s) and confirm the tags are working by using Tealium’s Web Companion tool, available under your profile’s settings.
16. The Bizrate Insights Survey Solution(s) is now ready to use!
Helpful Resources:
Best Practices in Implementing a Data Layer
What is a Data Layer?
Taking Your Test Platform to the Next Level
Bizrate Insights Survey Demo
Advanced Setup:
By configuring and including optional code snippets, you generate further actionable Insights to improve your website’s performance by understanding your customer’s experience. You are encouraged to include all optional passed-in data. Additional reporting options, which may incur a fee, include:
- Products purchased to analyze and aggregate customer purchasing behavior
- Referring URL tracking to identify all online properties sending your website traffic
- Quick Response to Buyers who wish to be contacted regarding their order
- Customer identification assigned by you including customer ID, order ID, & web analytics ID
Please contact your Client Development Manager for more information.