Basic Setup
Bizrate Insights’ Online Buyer Survey solution generates actionable insights to improve your website’s performance by understanding the voice of your customer and their online experience.
To begin collecting the Voice of the Customer through Bizrate’s Online Buyer Survey Solutions, merchants must place Bizrate’s asynchronous JavaScript code on their order confirmation page. This will immediately allow you to collect feedback from customers who complete their purchase on your website.
Once a survey is live on your website, data collection begins and results are available in real-time by accessing Bizrate’s online portal, VitalSigns.
There are two simple ways to integrate the Online Buyer Survey Solution:
- Add Bizrate’s Online Buyer Survey code into the HTML body of your website’s order confirmation page.
- Add the Bizrate’s Online Buyer Surveycode using a tag manager:
Copy-and-paste the code below into your website’s Order Confirmation/Thank You page
Basic Code Implementation
Product Reviews
Collect consumer generated product ratings and reviews to publish on your website. Product reviews assist shoppers with their purchase decisions and drive more qualified shoppers to your product pages improving consideration and increasing sales conversions. Our solutions offer multiple avenues to collect product reviews with the highest possible response rates. The ratings and reviews are also syndicated to Google.
Maximize the Voice of Online Buyers + Seller Ratings Syndication
Bizrate Insights’ default invitation settings on the order confirmation page utilize our best practices to optimize response rates, yielding an average of 12% for the Online Buyer Survey. Survey responses power Seller Ratings via syndication to partners like Google, Bing, and more.
In addition to the data collected on-site, buyers who did not initially respond can be invited to provide feedback via Bizrate Insights’ Second Chance Email. This survey mirrors the online buyer and fulfillment surveys, but is emailed only to those who did not respond online. To take advantage of this feature, simply include the customer’s order ID & email address in the JavaScript call. This solution is quick-to-launch with a low integration cost.
Important Note | Bizrate Insights is committed to protecting customer privacy and will not store, rent, sell, or use customer email addresses provided to us by merchants for any purpose other than to send initial and reminder email survey invitations. These customer email addresses are deleted from the database once the survey invitations are emailed.
Control to Customize
We are constantly testing the latest tech to fully optimize the experience and shape the usability of our default invitation for all screen sizes. This ensures your customer’s experience with Bizrate Insights’ solutions is optimized across all desktop, tablet, and mobile screens. There are several ways to customize the Online Buyer Survey invitations without ever changing the code on your website. We make this simple by granting you access to a tool within VitalSigns to control the survey invitation experience for desktop, tablet, and mobile screens. While this interface is under development, please contact us, or your account manager, to update on your behalf.
Online Buyer customizations include:
- Position of the invitation on your webpage – defaults centered in the browser window
- Invitation look & design – default displays 500 x 455 pop-up window
Advanced Setup
By configuring and including optional code snippets, you generate further actionable Insights to improve your website’s performance by understanding your customer’s experience. You are encouraged to include all optional passed-in data. Additional reporting options, which may incur a fee, include:
- Products purchased to analyze and aggregate customer purchasing behavior
- Referring URL tracking to identify all online properties sending your website traffic
- Quick Response to Online Buyers who wish to be contacted regarding their order
- Customer identification assigned by you including customer ID & web analytics ID
Customer Identification
Product Identification
Referring Page
Coupons
Custom Values
Page Type Identifier
Shopping Cart Products
Sample
Order Confirmation Page Without Placeholders
Note: All data, except for your site’s MID, is optional and will be treated as strings
Basic Setup
There are two simple ways to integrate the Site Abandonment Survey Solution:
- Add the Bizrate Insights Site Abandonment survey code into the HTML body of every page of your website, with the exception of the confirmation page.
- Add the Bizrate Insights Site Abandonment survey code using a tag manager. We currently partner with the tag managers listed below.
Data collection begins immediately once the survey is live on your website; results can be viewed via the VitalSigns in near real-time.
Basic Code Implementation
Control to Customize
We are constantly testing the latest tech to fully optimize the experience and shape the usability of our default invitation for all screen sizes. This ensures your customer’s experience with Bizrate Insights’ solutions is optimized across all desktop, tablet, and mobile screens.
There are multiple ways to customize the Site Abandonment Survey invitation without ever changing the code on your website. We make this simple by granting you access to a tool within VitalSigns to control the survey invitation experience for desktop, tablet, and mobile screens. While this interface is under development, please contact us, or your account manager, to update on your behalf.
Site Abandonment customizations include:
- Position of the invitation on your webpage – defaults centered in the browser window
- Frequency that the invitation is offered to repeat visitors – defaults to once per shopping session
- Percentage of traffic receiving the invitation – defaults to 100% of traffic
- Invitation look & design – default displays 500 x 425 intercept modal
-
Rendering style & usability – TrueExit™ Technology: default displays
- Desktop: once the user’s cursor enters the browser navigation area
- Mobile & Tablet: Scroll speed (“flick”)
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Trigger invitation from user actions which you can customize by page type:
- Number of page views – default off; set your custom number
- Page scrolled percentage – default off; set your custom percentage
- Time on site – we calculate in the background; set your custom time
- Time on page – we calculate in the background; set your custom time
- Item removed from cart – default off; Set your custom criteria
- Value of items placed in cart – default off; Set your custom dollar amount
Advanced Setup
By configuring and including optional codes snippets, you gain visibility and reporting capabilities to further understand why your shoppers abandon and what actions they are taking on your website prior to doing so. You are encouraged to include all optional passed-in data. Additional reporting options, which may incur a fee, include:
-
Shopper abandonment stage:
- After viewing the home page or product pages
- After placing items in cart
- After beginning the checkout process
- Products viewed
- Products added to the cart
- Path of pages and products viewed
- Exit page
- Referring URL
- Customer ID assigned by you
Data Passing Dictionary
Note: Make sure to have the basic code on the page before including any additional code and passed-in data. All data, except for your site’s MID, is optional and will be treated as strings. Please note that the string below includes placeholders and must be replaced with the data being called from your site (i.e. page identifier, your Order ID, etc.)