Connexity Rolls Out Search Services to Drive Targeting Through Shopper Data
MediaPost recently reported on Connexity’s search marketing offering for retailers and brands.
“Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and search engine optimization.
Connexity began running tests 18 months ago. About 50 brands now use the search services. One PLA campaign running between May 2013 and June 2014 for a party supply retailer shows a 130% improvement in sales volume. Visits rose 152%; orders by 143%, and profit by 118%. The agency used product-level bidding, dynamic offer attribution and creative optimization.”
Click here to read the entire article on MediaPost.