This year marks the 21st annual Circle of Excellence Awards, and we are proud to honor 123 retailers, with 57 earning the highest distinction, the Platinum Award. The Platinum Award is reserved for retailers with a minimum score of 9.2 out of 10 in all eight satisfaction indicator categories.

View the complete list of 2020 winners here and learn more about the award below.

What is the Circle of Excellence Award?

As one of the leading sources of verified seller ratings and customer-generated reviews, we collect more than 25 million surveys from retailers each year. This data is available to Bizrate partners through VitalSigns reporting so they can optimize their process and provide exceptional customer experiences.

At the close of the calendar year, we analyze the customer feedback to identify and honor the retailers in our network with exceptional customer satisfaction scores. To be considered for the award, a retailer must have significantly higher than average scores across eight satisfaction indicator categories including:

Point-of-Sale Metrics

  • Overall satisfaction
  • Product Selection
  • Checkout Process
  • Ease of Finding

Fulfillment Metrics

  • Repurchase Intent
  • Product Met Expectations
  • Customer Support and Satisfaction
  • On-Time Delivery

How do retailers earn the award?

These metrics cover the essential shopping touchpoints and are entirely based on feedback from verified customers. These satisfaction scores accurately represent a brand’s dedication to excellence because the ratings come directly from their customers, we simply calculate the data. This is why we say that retailers earn the award, versus it being given to them.

Join the Circle

We highlight brands that deliver a best-in-class customer experience so that online shoppers can make informed decisions. When a consumer sees the Circle of Excellence badge on a website, they know they are shopping with a retailer that is dedicated to stellar customer satisfaction.

With constantly increasing competition, your brand should be doing everything you can to stand out and earn a customer’s trust. Learn more about how Bizrate Insights can help you receive critical customer feedback so you can optimize your CX.